For independent brands who do it all
You're the founder, the warehouse, the marketing team, and the customer service rep. Irie Commerce is the home base where your products, orders, customers, and revenue finally live in the same place — built for the person running the whole show.
Good morning, Corey.
Here's what matters today.
Revenue
$2,847
Orders
12
New Customers
8
Products
77
Sarah T.
Gold Logo Tee — XL
$34
PaidMarcus J.
Abstract Hoodie — L
$68
ShippedDevon R.
Irie Classic Hat
$24
PaidKeisha W.
Wearable Art Tee — M
$38
PrintingEverything that matters about today, in one look.
The whole job, start to finish
No 200-feature checklist. Just the stuff that decides whether you sell this week.
Products, orders, customers, inventory, collections — everything lives in one place. No switching between apps, no piecing together a Frankenstein stack. Open your dashboard, see what matters today, and get to work.
Email campaigns, social scheduling, discount codes — all built in. No third-party email app. No social media plugin. No $30/month add-on for something that should have been included from day one.
Your customer list, your order history, your analytics — all stored in a Postgres database you control. No export fees. No proprietary lock-in. If you ever leave, your data walks out the door with you.
Stripe-powered checkout. Cards, Apple Pay, Google Pay. Customers trust it, you get paid fast. And the platform never takes a percentage of your sales — just a flat monthly rate.
All of this is included in every plan. No add-ons.
Print on demand, built in
Connect your favorite print-on-demand provider and sell products you'll never have to ship yourself. No extra monthly fee, no third-party app, no percentage on top. Just flip a switch and go.
Fulfillment
Print on Demand Providers
Printify
Global print network
Printful
Premium fulfillment
Gooten
Automated production
Gelato
Local production worldwide
More providers on the way — tell us who you use.
Sell the design. Printify and Printful hold the blanks, print on order, and ship directly to your customer.
POD is built into Irie Commerce. Every plan. No app subscription, no per-order fee from us.
Printify and Printful at launch, with Gooten, Gelato, and more on the way. Run multiple providers in the same store if you want.
Perfect for designers, illustrators, streetwear brands, and anyone just starting out.
Built for apparel brands
Stop recreating the same product five times. Upload your design once, pick your garments, and Irie Commerce generates every variant for every garment — sizes, colors, SKUs, mockups, pricing. Built for graphic-led brands and POD workflows.
Design → Garments
Gold Star Collection
Star graphic
Graphic · Front placement
Select garments
T-Shirt
$8
AddedHoodie
$22
AddedTank Top
$7.50
AddedCrewneck
$18
Snapback
$6
AddedLong Sleeve
$12
One design replaces what used to be 5 products and 40 variants. Edit once, update everywhere.
Connect Printify or Printful and your garment catalog populates with real blanks, real costs, real sizes. Flip a switch and sell.
Each garment gets its own sizes, colors, inventory, and mockups. Generated from your design, editable per item.
Built for streetwear, graphic tee brands, merch shops, and anyone selling a vision, not just a product.
Easy migration
Bring your catalog to Irie Commerce in minutes. No re-entry, no manual uploads, no copy-paste marathons.
Settings
Import Products
Shopify
WooCommerce
Etsy
BigCommerce
Squarespace
Custom CSV
Upload your CSV and Irie Commerce does the rest. Products, variants, pricing, inventory, images — all mapped automatically.
Shopify at launch, with WooCommerce, Etsy, BigCommerce, and Squarespace rolling out. Or import a custom CSV with field mapping.
Every product, every variant, every image. If something fails, you get a clear error report and can fix just those rows.
Perfect for sellers ready to leave a platform that's charging them for features that should be included.
Built-in AI
Not a chatbot. Not a gimmick. Real AI assistance for you and your customers — built into every plan, not sold as an add-on.
AI Assistant
What were my top sellers last month?
Your top 3 sellers in March: Gold Logo Tee ($1,240), Abstract Hoodie ($890), Irie Classic Hat ($620). Want me to check year-over-year?
Draft a product description for this new hoodie — midweight fleece, oversized fit, minimalist graphic.
Heavyweight Minimalism. Cut oversized for easy layering, built in midweight fleece that breaks in over time…
Ask your store anything. "What should I reorder?" "Who hasn't bought in 90 days?" "Draft an email for my new drop." Answers in seconds, based on your real store data.
Embed an AI chat widget on your store that helps shoppers find the right product, answer sizing questions, and check order status. Your customers never wait for support.
The AI only sees your store's data, not other tenants', not third-party ad networks. Private by default.
Built in. No subscription. No per-query fee. Just included.
No demo video. Just the real thing.
Your customers see your brand — not ours. Every store gets a professionally designed storefront you can customize with your colors, your logo, your domain.
Gold Logo Tee
T-Shirt
$34
Abstract Hoodie
Hoodie
$68
Irie Classic Hat
Hat
$24
Wearable Art Tee
T-Shirt
$38
Atelier template
Cormorant Garamond headings, warm palette, editorial product cards. Included with every plan. More templates in development.
Start Your Store →Built for independent brands
Irie Commerce works for any brand where the person making the product is the same person running the business. That's most of us.
Streetwear brands
Independent apparel
Wearable art studios
Jewelry & accessories
Print-on-demand shops
Lifestyle brands
Small-batch makers
Drop-based sellers
Don't see yours? If you make the product and run the business, you're on the list.
Hi, I'm Corey.
I run two clothing brands — Irie Swag and Irie Threads. Streetwear, wearable art, 77 products across both lines. I've been on every platform you've heard of, and they all do the same thing: they charge you a monthly fee, then take a percentage of every sale on top of it, then charge you again for “apps” to get features that should have been included.
Every month I was paying the platform more than I was paying my screen printer. So I built my own.
You're not beta testing my product. You're using the tool I rely on every day to keep my own businesses running.
Irie Swag is my first tenant. I run my own store on the same platform I'm inviting you to use. If something breaks, I feel it before you do.
Corey Steward
Founder, Irie Commerce
Operator, Irie Swag · Irie Threads
No surprises
Flat pricing, no contracts, no transaction fees. Pick the tier that fits where you are. Upgrade or cancel anytime from inside the app.
Starter
Launch your first store without inventory
For solo sellers, first-timers, and POD-only shops.
Growth
Running a real business
For active sellers making real sales. This is the plan the founder uses.
(This is the plan I'm on.)
Scale
Serious operators, multiple brands
For multi-brand operators, high-volume sellers, and agencies.
Zero platform transaction fees on every plan. Stripe's standard processing rates apply.
In Jamaican patois, irie means total peace — everything handled, nothing out of place. That's the feeling we build for. Your store runs, your orders flow, your customers are taken care of, and you get to focus on the part you actually love: making the product.
Irie Commerce is part of a family of tools built by Corey Steward for people who run their own thing. Same philosophy across all of them: operator-built, fairly priced, no games.
Get started today. No sales call. If it's not for you, walk away — no hard feelings, no hidden charges.
Get Started →Questions? Email corey@irieswag.com